Press kit.
Quick facts, screenshots, contact. For interview requests: press@mirrelle.com.
In one sentence
Mirrelle is a personal AI stylist that builds daily outfits from real, in-stock products and shows them on you with AI try-on.
In one paragraph
Mirrelle is a mobile-first AI stylist for iOS and Android, launching in beta in mid-2026. After a 90-second swipe quiz and a single selfie, the app generates a curated daily outfit from real products at brands like Zara, COS, Aritzia, and Reformation — and renders each look on the user's own photo via AI try-on. Mirrelle monetizes through affiliate commissions on purchases, with a freemium subscription planned for launch. Target users: ages 22–40 in the US, UK, and EU who want better daily-outfit decisions without the friction of traditional shopping.
Quick facts
- Category: AI stylist · shopping
- Platforms: iOS, Android (mobile only at launch)
- Launch: TestFlight beta mid-2026, public soft launch following
- Markets: United States · United Kingdom · European Union
- Pricing: Free tier with daily look; Premium ~$10–15/month (TBD)
- AI stack: Anthropic Claude (stylist agent), FASHN.ai (virtual try-on), CLIP embeddings (product matching)
- Privacy: Numeric "twins" not photos; encrypted at rest; GDPR & CCPA
Logo & screenshots
Logo and app screenshots on request — email press@mirrelle.com with your publication name.
Founder note
Getting dressed shouldn't be the hardest decision of your day. Mirrelle is the stylist we've always wanted — opinionated, fast, and honest about what's in stock right now.