Terms of service.

Please read these Terms of Service (“Terms”) carefully before using the Mirrelle website at mirrelle.com or the Mirrelle mobile application (together, the “Service”). These Terms form a legally binding agreement between you and Mirrelle (“Mirrelle”, “we”, “us”, or “our”).

This document is provided for informational purposes. Consult with a qualified attorney for legal advice specific to your situation.

1. Acceptance of terms

By accessing or using the Service — including joining the waitlist, creating an account, uploading a photo, or tapping any affiliate product link — you agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.

We may update these Terms at any time. Continued use of the Service after the effective date of an updated version constitutes acceptance of the updated Terms. See Section 14 for details.

2. Eligibility

• Age. You must be at least 17 years old to use the Service. By creating an account or using the Service, you represent that you are 17 or older. We reserve the right to suspend or terminate any account where we have reason to believe the user is under 17.
• Capacity. You must have the legal capacity to enter into a binding contract in the jurisdiction where you live.
• App Store compliance. Your use of the mobile application must comply with the terms of the platform from which you downloaded it (Apple App Store terms or Google Play Developer Distribution Agreement). These Terms are between you and Mirrelle only; Apple Inc. and Google LLC are not parties to them and bear no responsibility for the Service.
• Geography. The Service is currently available to users in the United States, United Kingdom, and European Union member states. We make no representation that the Service is appropriate or available in other locations.

3. Account registration and security

To use the app, you must create an account using your email address or Sign in with Apple. You agree to:

• Provide accurate, current, and complete information during registration.
• Keep your account credentials confidential and not share them with anyone.
• Notify us immediately at hello@mirrelle.com if you suspect any unauthorised access to or use of your account.
• Take responsibility for all activity that occurs under your account, whether or not authorised by you.

We reserve the right to disable any account at any time if, in our reasonable opinion, you have failed to comply with these Terms.

4. Licence to use the Service

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal, non-commercial purposes. This licence does not include:

• Reselling or commercially exploiting any part of the Service.
• Copying, reproducing, or distributing any content from the Service without our prior written consent.
• Using the Service to build a competing product or service.
• Reverse engineering, decompiling, or disassembling any part of the Service.
• Accessing the Service by automated means (bots, scrapers, crawlers) except as expressly permitted by us in writing.

We reserve all rights not expressly granted in these Terms. We may modify, suspend, or discontinue the Service (or any part of it) at any time with or without notice.

5. User content and your photos

5.1 Your ownership

You retain full ownership of the photos and other content you upload to Mirrelle (“User Content”). We do not claim ownership of your photos, your Digital Twin data, or any other User Content.

5.2 Licence you grant to us

By uploading User Content, you grant Mirrelle a limited, worldwide, royalty-free, and sublicensable (to our sub-processors only, as described in the Privacy Policy) licence to:

• Store and process your photos to generate your Digital Twin.
• Use your Digital Twin data to render virtual try-on images for you.
• Display generated looks within your account in the app.

This licence is granted solely to provide the Service to you. We do not use your photos or Digital Twin data for advertising, to train third-party AI models, or for any purpose other than delivering the Service. The licence terminates when you delete the relevant content or close your account.

5.3 Photo moderation

Every photo you upload is passed through automated server-side moderation before processing. We may reject and permanently delete photos that contain nudity, adult content, or that appear to depict a person under 17. We may suspend accounts associated with repeated violations.

5.4 Your representations

By uploading User Content, you represent and warrant that:

• You own or have the right to upload the content.
• The content does not infringe any third-party intellectual property, privacy, or other rights.
• The photo depicts you (not another person without their explicit consent).
• You are 17 or older.

6. Acceptable use

You agree not to use the Service to:

• Violate any applicable law or regulation.
• Upload photos of any person other than yourself without their explicit, informed consent.
• Upload photos depicting anyone who appears to be under 17.
• Upload any content that is defamatory, obscene, hateful, or otherwise objectionable.
• Attempt to gain unauthorised access to any part of the Service, our servers, or any connected system.
• Interfere with or disrupt the integrity or performance of the Service.
• Scrape, crawl, or systematically extract content from the Service without our written permission.
• Resell, sublicence, or commercially exploit access to the Service or any generated content.
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity.
• Use the Service in any way that could harm, disable, or overburden our infrastructure.

We may terminate or suspend your access immediately, without notice or liability, if you breach this section.

7. Affiliate relationships

Product links within the Service may be affiliate links through which we earn a commission if you make a qualifying purchase. Commissions are paid by the retailer and do not affect the price you pay. Our AI stylist recommendations are not influenced by commission rates.

For full details — including the affiliate networks we work with, how tracking cookies function, and our commitment to editorial independence — see our Affiliate Disclosure.

8. Subscriptions, billing, and refunds

Mirrelle plans to offer a free tier and one or more paid subscription tiers. Subscriptions will be offered through the Apple App Store (iOS) and Google Play Store (Android).

• Billing. Subscription fees are charged to your App Store or Play Store payment method at the beginning of each billing period. Prices are displayed before you subscribe.
• Renewals. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the current period. You can manage or cancel your subscription at any time through your App Store or Play Store account settings.
• Refunds. Because subscriptions are processed by Apple or Google, refund requests must be submitted through them directly. We do not process refunds for in-app purchases. Apple's refund policy is available at apple.com/legal; Google's at support.google.com/googleplay.
• Price changes. We may change subscription prices with reasonable notice. Continued use after a price change takes effect constitutes acceptance of the new price.
• Trials. Where we offer a free trial, it will convert to a paid subscription at the end of the trial unless cancelled before the trial ends.

9. Intellectual property

9.1 Mirrelle's property

All content, features, and functionality of the Service — including but not limited to text, graphics, logos, icons, the Mirrelle name and brand, software, and the compiled AI models we operate — are owned by or licensed to Mirrelle and are protected by copyright, trade mark, and other applicable intellectual property laws. Nothing in these Terms transfers any Mirrelle intellectual property to you.

9.2 AI-generated outputs

Virtual try-on images and other AI-generated outputs produced by the Service are created for your personal use within the app. You may save and share them for personal, non-commercial purposes. You may not sell, licence, or otherwise commercialise AI-generated outputs without our written consent.

AI-generated images will be clearly labelled within the app as “AI-generated” to comply with applicable disclosure requirements.

9.3 Feedback

If you submit ideas, suggestions, or other feedback about the Service (“Feedback”), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use that Feedback for any purpose without compensation to you.

10. Disclaimers

10.1 “As is” service

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR THAT ANY DEFECTS WILL BE CORRECTED.

10.2 AI-generated content limitations

The Service uses artificial intelligence to generate outfit recommendations and virtual try-on images. You acknowledge that:

• AI-generated recommendations are based on your stated preferences and the inventory available to us. They are not a substitute for professional styling advice.
• Virtual try-on images are simulations. Colour, fit, texture, and appearance may differ materially from how a garment looks in person. Images are for inspiration only and are not a guarantee of fit, size, or appearance.
• We do not guarantee the accuracy, completeness, or availability of any product information, pricing, or stock status. Prices and availability are subject to change by the retailer.
• AI recommendations do not constitute personal shopping, fashion, or professional advice of any kind.

10.3 Third-party websites

The Service contains links to third-party retailer websites. We do not control those websites and are not responsible for their content, privacy practices, or availability. Clicking a product link takes you to a third-party website governed by that party's own terms and policies.

11. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MIRRELLE, ITS OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES — INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES — ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STATUTE, OR OTHERWISE), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL CUMULATIVE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNTS YOU HAVE PAID TO US IN THE 12 MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) ONE HUNDRED US DOLLARS (USD $100).

Some jurisdictions do not allow the exclusion or limitation of certain implied warranties or certain categories of damages, so some or all of the above limitations may not apply to you.

12. Indemnification

You agree to indemnify, defend, and hold harmless Mirrelle and its officers, directors, employees, contractors, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including reasonable legal fees) arising from: (a) your use of or access to the Service; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property, privacy, or other proprietary right; or (d) any claim that User Content you submitted caused damage to a third party.

13. Termination

By you. You may close your account at any time from your in-app profile settings. Closing your account will trigger deletion of your personal data in accordance with our Privacy Policy.

By us. We may suspend or terminate your access to the Service at any time, with or without cause, with or without notice. Reasons may include (without limitation): breach of these Terms, suspected fraudulent or abusive activity, or discontinuation of the Service.

Effect of termination. Upon termination, your right to use the Service immediately ceases. Sections that by their nature should survive termination — including Sections 5.2 (as to the wind-down period), 9, 10, 11, 12, and 15 — will survive.

14. Changes to these Terms

We may modify these Terms at any time. When we make material changes we will update the “Last updated” date at the top of this page and, where required by law, notify you by email or via a prominent in-app notification at least 14 days before the change takes effect. Your continued use of the Service after the effective date constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Service and delete your account before the effective date.

15. Governing law and dispute resolution

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any such disputes, subject to any mandatory consumer-protection rules that apply in your jurisdiction of residence.

If you are a consumer resident in the European Union, you may also be entitled to use the European Commission's Online Dispute Resolution (ODR) platform at ec.europa.eu/consumers/odr.

Nothing in this section limits your right to bring proceedings in the courts of the country where you live if mandatory local law requires it.

16. General

• Entire agreement. These Terms, together with the Privacy Policy and the Affiliate Disclosure, constitute the entire agreement between you and Mirrelle regarding the Service and supersede all prior agreements.
• Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
• No waiver. Our failure to enforce any provision of these Terms is not a waiver of our right to do so in the future.
• Assignment. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations freely, including in connection with a merger, acquisition, or sale of assets.

17. Contact us

If you have any questions about these Terms, please contact us at hello@mirrelle.com.